Professional LinkedIn Profile
(4 reviews)
- Steps: 20 stages
- Completion: 1 month
The LinkedIn profile page is the foundation for your personal branding. Courtesy LinkedIn Blogs
Stages
- Choose the right profile picture for LinkedIn. - Your profile picture is your calling card on LinkedIn – it’s how people are introduced to you and (visual beings that we are) it governs their impressions from the start.
- Add a background photo. - Your background photo is the second visual element at the top of your profile page. It grabs people’s attention, sets the context and shows a little more about what matters to you.
- Make your headline more than just a job title. - There’s no rule that says the description at the top of your profile page has to be just a job title. Use the headline field to say a bit more about how you see your role, why you do what you do, and what makes you tick.
- Turn your summary into your story. - The first thing to say about your LinkedIn summary is – make sure you have one! It’s amazing how many people still leave this field blank when creating their LinkedIn profile.
- Declare war on buzzwords. - Buzzwords are adjectives that are used so often in LinkedIn headlines and summaries that they become almost completely meaningless.
- Grow your network. - One of the easiest and yet most relevant ways to grow your LinkedIn network is to synch your profile with your email address book.
- List your relevant skills. - It’s one of the quickest of quick wins on LinkedIn – scroll through the list of skills and identify those that are relevant to you.
- Spotlight the services you offer. - Services is a new LinkedIn feature that helps consultants, freelancers and those working for smaller businesses to showcase the range of services that they offer.
- Spread the endorsement love. - Endorsements from other members substantiate your skills and increase your credibility. How do you get endorsed on LinkedIn? For starters, go through your network and identify connections.
- Manage your endorsements more proactively. - Once endorsements start to come in, you might find that they skew the emphasis of your LinkedIn profile in ways that don’t reflect who you are.
- Take a skills assessment. - A skills assessment is an online test that enables you to demonstrate the level of your skills, and display a Verified Skills badge on your profile.
- Request recommendations. - Endorsements give people viewing your profile a quick, visual sense of what you’re valued for. Recommendations take things a step further.
- Showcase your passion for learning. - When you complete a course on LinkedIn Learning, you’ll have the opportunity to add a course certificate to your LinkedIn profile.
- Share media and marketing collateral. - The marketing collateral that you produce for your business can add an extra dimension to your own profile as well.
- Get credit for your thought leadership with Publications. - The Publications section is one of the most under-used elements in LinkedIn profiles – and that means that you can really stand out from the crowd when you use this feature to draw attention
- Share relevant content from your LinkedIn feed. - It’s one thing to have a network of connections on LinkedIn – it’s far better to have an active role in that network, appearing in your connections’ LinkedIn feeds in a way that adds value fo
- Add comments. - Sharing is great – but it’s just the starting point. When you add comments to your shares, you give yourself greater prominence within the feed and start to express why you think a particular
- Follow relevant influencers in your industry. - Following relevant influencers on LinkedIn helps to put a range of interesting content in your feed, which you can then share with others when you think it adds value. It also helps to give c
- Turn on Creator mode. - Creator mode is a profile setting that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional tools and features that help you create
- Publish long-form content – and use it to start conversations. - The more you share and comment on content, the more you establish your expertise and thought-leadership credentials on LinkedIn. Publishing long-form posts is the natural next step to take.
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